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The Journal of Non-Newtonian Fluid Mechanics publishes research on flowing soft matter systems. Submissions in all areas of flowing complex fluids are welcomed, including polymer melts and solutions, suspensions, colloids, surfactant solutions, biological fluids, gels, liquid crystals and granular materials. Flow problems relevant to microfluidics, lab-on-a-chip, nanofluidics, biological flows, geophysical flows, industrial processes and other applications are of interest. Subjects considered suitable for the journal include the following (not necessarily in order of importance): Theoretical, computational and experimental studies of naturally or technologically relevant flow problems where the non-Newtonian nature of the fluid is important in determining the character of the flow. We seek in particular studies that lend mechanistic insight into flow behavior in complex fluids or highlight flow phenomena unique to complex fluids. Examples include Instabilities, unsteady and turbulent or chaotic flow characteristics in non-Newtonian fluids, Multiphase flows involving complex fluids, Problems involving transport phenomena such as heat and mass transfer and mixing, to the extent that the non-Newtonian flow behavior is central to the transport phenomena, Novel flow situations that suggest the need for further theoretical study, Practical situations of flow that are in need of systematic theoretical and experimental research. Such issues and developments commonly arise, for example, in the polymer processing, petroleum, pharmaceutical, biomedical and consumer product industries.