QME-Quantitative Marketing and Economics
期刊ISSN: 1570-7156
E-ISSN: 1573-711X
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自引率: 2.7%
SCI期刊JCR分区
SCI期刊JCR分区等级:3区
按学科分区
SOCIAL SCIENCES, MATHEMATICAL METHODS
Q3
ECONOMICS
Q3
BUSINESS
Q4
最新中科院SCI期刊分区(基础版)
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最新中科院SCI期刊分区(升级版)
大类学科
经济学
4区
小类学科
商业:管理
4区
经济学
4区
社会科学:数理方法
4区
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期刊简介
Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ
出版信息
出版商
Springer Nature
涉及的研究方向
Multiple-
刊期
4 issues per year
年文章数
9
是否OA
Cite Score相关
Cite Score SJR SNIP 排名
2.5 2.882 1.047
学科
大类学科:Economics, Econometrics and Finance
小类学科:Economics, Econometrics and Finance (miscellaneous)
分区
Q2
学科
大类学科:Economics, Econometrics and Finance
小类学科:Marketing
分区
Q3
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