个人简介

Academic Qualifications Ph.D in Marketing, City University of Hong Kong, Hong Kong, 2009 M.Phil in Marketing, City University of Hong Kong, Hong Kong, 2004 B.B.A. (Hons) in Marketing, City University of Hong Kong, Hong Kong, 2000 Related Working Experiences Head, Centre of Business & Logistics, Hong Kong College of Technology (2006 – 2009) Lecturer (PT), City University of Hong Kong (2006 – 2009) Media Planning, Universal McCann (member agency of HK4As), Hong Kong (2000 – 2002) Teaching Undergraduate Courses Consumer Behavior (MKTG3000) Entertainment Marketing (MKTG425) Brand Management (MKTG432) Principles of Marketing (MKTG202) Integrated Marketing Communications (MKTG411) Graduate Courses Buyer Behavior (MKTG7030)