Academic Qualifications Ph.D. (Marketing), University of Western Australia, Australia, 2006 M.B.A., University of Melbourne, Australia, 2000 Bachelor of Engineering, National University of Singapore, Singapore, 1997 Related Working Experiences Director of Accreditations, Faculty of Business Administration, University of Macau, 2016 – present. Professor in Integrated Resort and Tourism Management, University of Macau, 2017 – present. Acting Programme Coordinator of Hospitality Programme, Faculty of Business Administration, University of Macau, 2016 – 2018. Acting Programme Director and Associate Professor in Hospitality and Gaming Management, Faculty of Business Administration, University of Macau, 2016. Associate Professor in Marketing, Faculty of Business Administration, University of Macau, 2010-2015. Visiting Fellow, Clare Hall, University of Cambridge, Jan-Jun 2015. Visiting Associate Professor, organization of Hotel & Tourism Management, Hong Kong Polytechnic University, Sept 2013-Jan 2014. Senior Research Fellow, organization of Marketing, University of South Australia, 2008-2010. Assistant Professor of Marketing, Faculty of Business Administration, University of Macau, 2005-2008. Teaching Advanced Diploma Course GMAD005 Chinese Gambling Culture Undergraduate Courses MKTG426 Events Marketing GAHM308 Festival and Event Management Postgraduate Courses HAGM735 Gaming and Casino Operation Management