个人简介

Academic Qualifications Ph.D. in Marketing, The Chinese University of Hong Kong, Hong Kong, 2007 MSc. in International Business, University of Manchester (formerly UMIST), United Kingdom, 2000 Bachelor in Business Administration, The Chinese University of Hong Kong, Hong Kong, 1999 Related Working Experiences Research Associate, organization of Hotel and Tourism Management, The Chinese University of Hong Kong (Aug. 2007 – Feb. 2008) Research Associate (Part-time), Marketing Engineering Center, Department of Marketing, The Chinese University of Hong Kong (Oct. 2005 – Jun. 2006) Project Officer, organization of Hotel and Tourism Management, The Chinese University of Hong Kong (Jan. 2001 – Oct. 2005) Teaching Undergraduate Courses Consumer Behavior (MKTG340) Pricing Strategy (MKTG429) Internet Marketing (MKTG431) Principles of Marketing (MKTG2000) Customer Relationship Management (MKTG4012) Leisure and Lifestyle Marketing (MKTG4018) Postgraduate Courses Direct Marketing and Customer Relationship Management in IR (MKTG731)