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The Asia Pacific Journal of Marketing and Logistics (APJML) publishes empirical research, conceptual papers, in-depth literature reviews and tests of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. APJML includes, but is not restricted to: • Marketing strategy • Relationship marketing • Cross-cultural issues • Consumer markets and buying behaviour • Managing marketing channels • Logistics specialists • Branding issues in Asia Pacific markets • Segmentation • Marketing theory • New product development • Marketing research • Integrated marketing communications • Legal and public policy • Cross national and cross cultural studies • Digital marketing